an era that began 15 years ago when computers changed music and culture forever. We are connected online, the world is wired, and Electronic Music is the soundtrack of the information age.

Electronic Music Culture has flourished in California. Over the years SoCal Culture has put down deep roots, defined its own style, and influenced people around the world.

Our music is global music, and has a sound instantly recognizable to people in other lands. Our music is a reflection of us and it’s everywhere, spilling out of cars, bars and radios. It's on the web, TV, movies, at clubs and sporting events.

We’re proudly celebrating 10 years of Massive good times, great music, and the rise of SoCal Culture by bringing the best talent the world has to offer to a fantastic seaside location for an unforgettable event.