Ten years ago the way we connect online took a physical form. The “Massive” was born at “Plantasia,” when legions of SoCal fans converged at the Orange Show for the first time for an event that attracted more than ten thousand dancers. Massives grew from there, evolving naturally as the social set used the Internet to find each other. The party scene quickly eclipsed the clubs as people used the network to fuel larger and larger events.
Eventually, promoters from all over Southern California came together in support of a vibrant regional event community that hosted the world’s hottest young producers, DJ’s and labels. As the community grew, events attracted artists and designers, creating an aesthetic that would visually define the American Dance Scene. The Massive SoCal influence quickly spread to all the cities within driving distance, connecting people and parties in Las Vegas, San Francisco, Arizona and Mexico.
Hundreds of events and a decade later, the movement continues to attract huge crowds and generates fantastic energy. Millions of people have attended SoCal Massives, and the energy they created has blossomed into major independent festivals across North America.
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